Advertising (Part 2) - Immersion and the Cinema Experience
Tracy Lannan
- Immersion is deep mental involvement in something, such as being immersed in a film on a cinema screen.
- Immersion is the state of consciousness where an immersant’s awareness of physical self is diminished or lost by being surrounded in an engrossing total environment… and where the immersant is seemingly altogether disconnected from exterior physical space
Intro to Design and Emotion
- You need to be able to design human experiences
- Previous understanding of objects and things.
- Everything we look at, we assume something, and then we feel something about it (an associated emotion).
Perception or Illusion? - Sensory Information Processing
We are consumers of everything around us, being selective of what we take in.
As designers we should break out of that barrier and be aware of everything us so that we can take in more inspiration and influence and make ourselves more creative.
(Early 20th Century - Horse called Hans. Very good at picking up minute cues/body language of people. He tapped a certain taps every time someone was showing different body language. (Humans do the same.)
Rosenthal (a psychologist) did experiments on mice.
Don’t judge on what you see first time, challenge yourself and look again.
OPTICAL ILLUSION’S ARE GREAT TO LOOK AT FOR THIS TOPIC.
We are born with a depth of sensing danger and trying to survive (look at tests done with babies and mothers and the “mirror drop” - Nature vs Nurture, Depth Perception).
The Meaning of Life.
Art, Design & Consumer Culture
”Culture is everything we don’t have to do.
We have to eat but we don’t have to have to eat certain cuisines like Big Macs or Sushi.
OTHER NOTES ARE ON UNILEARN
- Barbara Kruger
- Consumption is what drives us and what legitimises us
- Money/Income gives us fulfilment, along with following the latest styles, music, gadgets etc: technology (in general)
- Culture is the lens in which we perceive ourselves and how we buy things in the world
Consumer Culture:
- Corporate, national, global consumption
- Fulfilment drives consumer culture and it’s what drives us to buy things all the time.
- Chris Jordan (Running the numbers - global mass culture)
Aesthetic Theory:
What is Art?
- Theodore Adorno (autonomy of art and culture)
QUESTION THE STATUS QUO IN ART
George Bernard Shaw - The ‘new unreasonable’ designer
Graphic design cannot be understood in isolation, but within a communication system
Appropriation in art.
View the clips of Shrek animated film.
How are they using appropriation?
Consider the following:
How are they using appropriation?
Consider the following:
- what ideas are being referenced?
- how are they being referenced and do they differ from their original?
- to what effect are they used in the film?