Monday, 2 March 2015

Workshop Week - Logo Design

In the first day for our 2nd workshop week at Uni I learned the process of designing logos for a client.  First, I had the option to choose out of 3 clients/briefs which were; a juice/coffee shop aimed at young children aged between 7-14; a silent hotel where everything ran like a normal hotel except for nobody talking and everything being absolutely silent (to create a getaway feel from the busy city sounds); a virtual pub where people could put on some type of goggles or an interface where they were immersed in a socialised pub right in the comfort of their own home. I chose the juice/coffee shop brief. I first generated several names and then chose 4 names out of these to progress forward with. Once I did a few logo designs for these 4 names, I chose one to progress forward with and got halfway to create several logo design drafts for it.